First Friday Book Synopsis

"…like CliffNotes on steroids…"

How to Achieve a Winning Attitude in 6 Easy Steps


Geoffrey James

Here is an article written by Geoffrey James for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here.

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A positive attitude – optimism, expectancy and enthusiasm – is the key difference between a top sales performer and an average one.  The reason is simple: if you don’t have the energy to get out there and sell… you won’t.

Even so, many sales professionals find it difficult to approach selling with a positive attitude each and every day.  This post explains exactly how to tune your attitude so that it creates more success — every time you go out there and sell.

CLICK here for the first step.

NOTE: This post is based upon a conversation with the dynamic Jeff Keller, author of the huge bestseller Attitude is Everything.

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Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men’s Health, Business 2.0, SellingPower, Brand World, Computer, Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a “canonical book of computer humor”.) He was also co-host of Funny Business, a program on New England’s largest all-talk radio station.

Thursday, December 30, 2010 - Posted by | Bob's blog entries | , , , , , , , , , , , , , , ,

1 Comment »

  1. Geoffrey, thank you for the article. You are correct sales people do have a hard time keeping a positive attitude day to day. Manager’s such as ourselves have to continue to mentor and motivate even when dealing with experienced sales professionals.

    Comment by Virginia Jones@How To Sell Yourself | Sunday, February 20, 2011


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