First Friday Book Synopsis

"…like CliffNotes on steroids…"

14 management dos and don’ts to motivate employees

Martin Zwilling

Here is an excerpt from an article written by Martin Zwilling for Business Insider. To read the complete article and check out out a wealth of valuable resources, please click here.

Up front, I want to acknowledge that I do not think it is possible to motivate another person. However, I do believe that it is possible to inspire, activate, energize, nourish, and support self-motivation.

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Is your team fully engaged to give their best, day in and day out? In a recent study by TowersWatson, an international HR consulting firm, fewer than 21% of employees surveyed described themselves as “highly engaged,” down from 31% in 2009. 8% admitted to being fully disengaged.

Having only one-fifth of your employees highly engaged is not the hallmark of a “Winning Business.” Other studies show that employee engagement derives from three important factors:

Alignment of the employee with the goals and vision of the company.

Faith of the employee in the competence of management and their commitment to realize the goals and vision.

Trust in their direct supervisor that he or she will support his or her people and help them to succeed.

It has often been said that employees rarely quit companies. Instead, employees quit their managers or supervisors by leaving the company. Mark Herbert, a consultant focused on engagement, says: “Engagement lives and dies on the front line of your business.”

Increasing positive managerial behavior and reducing negative managerial behavior will go a long way towards improving employee engagement. When your talented employees are engaged, they are able to perform spectacularly and build and improve your winning business. Here are some ways to get managers and supervisors started in focusing on ways to improve engagement (and to be better managers).

1. DON’T get angry

Recognize him?

“Getting angry is easy. Anyone can do that. But getting angry in the right way in the right amount at the right time, now that is hard.” (Mark Twain)

Anger does not belong in your managerial kit bag.

2. DON’T be cold, distant, rude, unfriendly

Image: Flickr via mikebaird
Especially in difficult times, employees take cues from their immediate supervisors and need to hear from them.

As such, your team will judge you by your action, moods, and behaviors, not by your intent.

3. DON’T send mixed messages to your employees so that they never know where you stand.

Keep your message simple, focused and prioritized.

Too many messages and initiatives just confuse and alienate people.

4. DON’T BS your team


This includes saying things that you don’t believe in. This includes hiding information and just plain lying.

By the time each of us is in our early 20′s, we have all developed very well-tuned BS detectors.

*     *     *

Martin Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development.  He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

e-mail: marty@startupprofessionals.com

Tuesday, November 30, 2010 Posted by | Bob's blog entries | , , , , , , , , , , , , | 1 Comment

A Quote for the Day from Thomas Jefferson – “Ideas should spread freely”

I read this near the end of Steven Johnson’s book, Where Ideas Come From:  The Natural History of Innovation.  You can read the entire letter by Thomas Jefferson here.  It was written to a Mr. Isaac McPherson, a Boston mill owner, in a patent dispute.

That ideas should freely spread from one to another over the globe, for the moral and mutual instruction of man, and improvement of his condition, seems to have been peculiarly and benevolently designed by nature, when she made them, like fire, expansible over all space, without lessening their density in any point, and like the air in which we breathe, move, and have our physical being, incapable of confinement or exclusive appropriation. Inventions then cannot, in nature, be a subject of property.
Thomas Jefferson to Isaac McPherson
13 Aug. 1813

 

Tuesday, November 30, 2010 Posted by | Randy's blog entries | , , , | Leave a Comment

The Joy Of Reading More Than One Book At A Time – The Confessions Of Culture Critic Julia Keller

At any given moment, I have at least six half-finished books sitting within easy reach. But which six? How do I choose? Ah, that’s where the magic happens.
A wonderful literary synergy is created by the accidental juxtaposition of reading materials.
Julia Keller, CULTURAL CRITIC, Chicago Tribune – Why need read many books at once?

Keller:

So I really meant that it’s something I think is kind of part of the human species, to always be kind of looking over the horizon to the next thing. And I think that when you break off your reading to go read something else, the first thing is enhanced. It’s enhanced by that contrast by realizing all the different varieties of voices that there are out there.
The Joys Of Reading Many Books At Once (from an interview conducted by Jennifer Ludeen, for NPR’s Talk of the Nation)

——————

You are either a reader or you are not.  That’s my theory, anyway.  I have always loved reading. I started with comic books (if only I still had my original collection!).  I used to hide a book propped up in an open textbook during class as far back as junior high school.  (I think the first books I propped up in such manner were the Nero Wolfe mysteries, which I still re-read every few years).    It probably (ok – definitely) hurt my grades – but I loved my reading.

Anyway, I got the link to this NPR interview in an e-mail, sent by another book lover.  Here’s Jennifer Ludden’s introduction to the interview:

Many people are serial readers — they pick up one book and read it cover-to-cover before putting it down.
And then there are poly-readers like Julia Keller.
The Chicago Tribune cultural critic juggles four, five, or even six books at any given time, never able — or willing — to choose just one.
Some have frowned when Keller mentions how many books she’s reading…
But she’s nurtured her habit not because she’s flighty or easily bored — or even because it’s her job to read many books at a time. It’s just because she finds life is simply better when lived among multiple books.

If you love to read more than one book at the same time, then you know the joy of this approach.  If you don’t – well, I just feel sorry for you…

Tuesday, November 30, 2010 Posted by | Randy's blog entries | , , , , , , , , | Leave a Comment

Bob Brennan (Iron Mountain) in “The Corner Office”

Bob Brennan

Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Bob Brennan, president and C.E.O. of Iron Mountain, which provides information storage, protection and management services and is based in Boston. He suggests, “The biggest organizational challenge I’ve seen in companies is defensiveness.”

To read the complete interview and Bryant’s interviews of other executives, please click here.

*     *     *

Defensive? It Leads to Destructive

Bryant: What’s your approach to leadership?

Brennan: I think businesses are going through this transformation where command-and-control leadership is dead. The problem is, a lot of managers haven’t been told this. They are very much in a command-and-control reflex. That’s what they’ve learned. That’s what they’ve seen in movies. That’s what they’ve seen in their careers. And maybe they’ve performed well when they’re asked for specific outcomes.

So it’s important for us to establish a framework that says, “Here’s how we want you to behave.” For instance, you need to seek constructive feedback on your performance from the people who report to you. We’re not talking about 360 reviews once a year. It should be a constant dialogue in one-on-ones about how can I improve my game? If I’m not seeking that feedback, I’m creating an unsafe environment for you.

Bryant: Unsafe? That’s a strong word.

Brennan: It is, in fact, unsafe, if I’m reviewing your work, but I’m not asking you to collaborate with me and review mine. That would presume that I’m fine with the way I’m performing, yet I’ve been sitting here offering constructive or destructive feedback on your performance. There’s no symmetry to the conversation. Does that feel safe to you? I don’t think that’s safe.

Bryant: Talk more about the kind of culture you try to create.

Brennan: We have a set of core values that are important to us, and they’re mostly around candor — really to generate speed, action orientation and a sense of security. We’ve got 21,000 people, so we have a lot of people who are managing others. What are the traits we want in leaders? How do we help them understand in very descriptive terms what we expect on a day-to-day basis? That’s different from driving clarity around outcomes, or how they link to broader strategy.

We want managers to display confidence and optimism, and to give constructive feedback, never destructive. And managers need to seek constructive feedback themselves.

Bryant: This is an important theme to you. How did it come about?

Brennan: I remember having my first 360 review early in my career. I was rated really high in holding people accountable, and really bad at setting clear expectations. You get that feedback and you step back and say, well, that sounds like a jerk — I’m going to be unclear with you as to what I expect, but I’m going to hold you accountable for it. And it’s not necessarily jerks who do that. They’re people who don’t have a sense for making sure that the outcomes they’re asking people to manage are specific and objective. And then how do I talk to you about performance against those things? But if they’re subjective and unclear, again, it’s unsafe. It’s whether or not I like you. You need to describe to people how, specifically, you want them to act.

We also have a thing called Open Door, which essentially means that anybody can escalate a given issue that they think is being handled unfairly at any time — to the presidents of the different divisions, or ultimately to my door.

Bryant: What are some other things you do to set the tone at your company?

Brennan: I ask this question a lot in different situations: What do you recommend we do? You can get a real sense for who’s invested in moving the company forward, and who’s watching the company go by, with that very simple question.

Bryant: Why?

Brennan: People lay out problems all the time. If they’ve thought through what should be done from here, then you’ve got somebody who’s in the game, who wants to move, and you can unlock that potential. Bystander apathy or the power of observation, in and of itself, is not very valuable. There are amazingly eloquent diagnosticians throughout the business world. They can break down a problem and say, “Here’s your problem.” But it’s prescriptions that matter. So how do we move from here, and what specifically do you recommend?

The other reason I ask that question is to test for open-mindedness, because open-mindedness is what allows people to keep learning, to learn on the fly. I see people who have a very black-and-white view of things and are very closed-minded in their approach. There is a bright line of distinction for me with closed-minded or open-minded people.

Bryant: So how do you hire? What questions do you ask?

Brennan: I want to know how willing people are to really talk about themselves. So if I ask you, “What are the qualities you like least and most in your parents?” you might bristle at that, or you might be very curious about it, or you’ll just literally open up to me. And obviously if you bristle at that, it’s too vulnerable an environment for you.

Are they willing to talk about things that they had been through, and how would they go through them now? What are their deepest regrets? Are they going to answer it in a very narrow way, or are they going to think about it more broadly and more thoughtfully? What are the relationships that they treasure the most, and the ones that they wish that they could go back and kind of fix?

The body language changes when you ask those questions, and people have to make a decision. Am I going to open up to this guy? Because it’s clear to them that I’m not going to go down a path of asking them why they chose Wharton. I don’t much care. I want to know what makes you go. And how willing are you to tell me that?

Bryant: So what if somebody says: “I’m just interviewing for a job. Why are you asking me this stuff?”

Brennan: Because we’re a services business. How do you best take care of your customers and how do you best take care of your people? And the best way to take care of people is to have a very open environment where they can collaborate.

The biggest organizational challenge I’ve seen in small, medium and large companies is this issue of defensiveness. I’m mowing your grass, and maybe I’m making you defensive through my line of inquiry, or because what I’m doing overlaps with what you do. It creates defensiveness in the system, and it’s a natural reptilian kind of response. That defensiveness is what over-amps corporate cultures. So you try to get defensiveness out of the system so that people are focused on achieving, learning and bonding.

And that doesn’t mean that we have to go out to dinner, or go bowling. The point is, can I really take an interest in you, and you in me, because it’s meant to drive out the defensiveness that’s part of so many conversations. People want to achieve. People want to learn. Generally, people are driven to do pretty constructive things. People really want to bond, but there can be so many defense mechanisms in a corporate environment. So I try to break that down as we’re bringing people into the corporation, so that they feel they’re in a safe environment.

And you’ll get a lot more from people on the question of “What do you recommend?” if they feel safe about describing what they think is possible, as opposed to what they think might be the answer you’re looking for. And they’re only going to do that if they see you and your team openly struggle with some issues, and not gloss over some mistakes, and describe the realities that we face with confidence, with constructiveness. So what if somebody says: “I’m just interviewing for a job. Why are you asking me this stuff?”

*     *     *

Adam Bryant, deputy national editor of The New York Times, oversees coverage of education issues, military affairs, law, and works with reporters in many of the Times’ domestic bureaus. He also conducts interviews with CEOs and other leaders for Corner Office, a weekly feature in the Sunday Business section and on nytimes.com that he started in March 2009. To contact him, please click here.

Monday, November 29, 2010 Posted by | Bob's blog entries | , , , , , | Leave a Comment

“Retail is war without blood”: What Foot Locker’s CEO learned in the Army

Ken Hicks

Here is an excerpt from an article written by Katherine Bell for the Harvard Business Review blog. To read the complete article, check out other articles and resources, and/or sign up for a free subscription to Harvard Business Review’s Daily Alerts, please click here.

*     *     *

This post is part of an HBR Spotlight examining leadership lessons from the military.

Ken Hicks, the CEO of Foot Locker, formerly the president and chief merchandising officer of J.C. Penney’s, graduated from the United States Military Academy and spent six years in the army just after the Vietnam War. HBR talked to Ken about how his time as a young officer prepared him for a career as a retail executive.

Bell: Tell me about a couple of things you learned from your military experience that have made you a more effective CEO.

Hicks: When I took over my artillery battery, at age 25, I could shoot a cannon better than any of my section chiefs. And I had six guns. The only problem is, I could only shoot one gun at a time. I realized that what I had to do was train my section chiefs to be better cannoneers than I was. Because shooting 18% of the battery isn’t going to be effective. And my job really wasn’t to shoot a cannon, it was to develop an entire artillery battery.

So I learned that you’re very dependent on your people to be their best. You train and develop and motivate them. People think in the army that you tell somebody to do something and they do it, and that’s far from the truth. They actually have more options and pressures that can be very intense. Think about it — if somebody in Afghanistan screws up, they get sent back home. If they don’t, they stay in combat.

To be a successful leader, you have to understand what skills are required and be competent at them, and you also have to have confidence. Sometimes people mistake confidence for leadership, or competence for leadership, but it takes both of them together.

Bell: Do you see any connections between how the military and the retail industry operate?

Hicks: In retail and the military, you’re very dependent on the people at the front or the selling floor. You realize how important the sale associate is. It’s the same thing in the army; you’re very dependent on your privates and specialists, and so you talk with them and learn from them. Six or eight months after I’d left J.C. Penney’s, I was in a Penney’s store looking at some merchandise, and an associate recognized me and came running across the floor to say hello. She remembered me because I’d treated her with respect and listened to her. That’s what you have to do to inspire people. The people on the selling floor, just like the cannoneers, the gunners, and the infantry, are the ones who make everything happen.

Bell: How do you stay connected to frontline employees, besides going out and talking to them?

Hicks: Recognition. I send out a little note card every month to the employees who perform best, thanking them for doing a good job. If you think about the military, people are willing to give their life in defense of the country and their friends, and what do they get for it? They get a ribbon on their chest. Everybody thinks recognition needs to be a big bonus or a promotion. It really doesn’t. What you learn in the military is people do their work because they trust and respect you and they want you to be able to recognize them for that. I send out these cards and the next thing you know, they frame them and put them on the wall in their stores or their cubicles because it’s important to them.

Bell: What else has made you successful as a senior leader?

Hicks: Learning and studying each situation. When I was in the Army I had the opportunity to have lunch a couple of times with Omar Bradley. Here’s a guy from history who led troops across Europe and commanded the war in Korea, and people would always ask him, who is the greatest general you served with? And he would say the greatest field commander was Patton. That’s because Patton did his homework, he studied the map, and he knew where the enemy was going to be and where they needed to go. It’s the same in business. You have to study the numbers and constantly try to understand where the opportunities are and how you can go after them. I’ve got on my wall in my conference room the principles of war. And each of the principles of war apply in business.

For example, mass: don’t spread your troops out, don’t spread your resources too thin. Unity of command: know who’s in charge, who has responsibility and who doesn’t. Security: don’t be surprised, study the competition, know what’s happening. I worked with a retailer who said, “Retail is war without blood.” You study and spend a lot of time understanding the competition’s situation. You learn not to overreact.

*     *     *

Katherine Bell is deputy editor at Harvard Business Digital, the online division of Harvard Business

Katherine Bell

Publishing. She has worked as online managing editor at America’s Test Kitchen, as web director for British celebrity chef and cookbook author Delia Smith, and as director of content at PlanetOut.com in San Francisco. Her short stories have appeared in Ploughshares and Best American Short Stories 2006 and she is the author of the book Quilting for Peace. She’s also taught at the University of Iowa and in Lesley University’s MFA program.

Monday, November 29, 2010 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Is There An Innovation Deficit For The Independent Worker? – A Question Prompted by Steven Johnson’s Where Good Ideas Come From

Where do ideas come from? – cities, and the conference table, reading books;  and, oh yes, the long walk.  This is the inescapable message of the terrific book Where Good Ideas Come From:  The Natural History of Innovation by Steven Johnson.  I think it may be the best book I’ve read this year.  (I may change my mind as I look back over the entire year).  Last night, I found this blog post by Seth Godin: Where do ideas come from? He doesn’t reference the book by Johnson, but there is a lot of agreement between the two.

Here’s a great quote from the book:

The ground zero of innovation is not the microscope.  It was the conference table…  The most productive tool for generating good ideas remains a circle of humans at a table, talking shop.

As I read the book, I realized that the normal interaction between people, with as wide and diverse a circle as possible, with constant conversation and interaction, really does lead to the kinds of “slow hunches” that lead to great new ideas.

And therein lies the problem.

First, a personal comment.  Though I once worked selling clothing at a J. C. Penney store (in my college days), I have never worked in a large company.  I have taught at a few colleges, mainly in the Dallas Community College District.  But always as an adjunct, which means I arrive just in time to teach, and leave pretty quickly after that.  Which means that I have never had the opportunity to interact in the ways described in this book, within a big company.

Thus, I work, basically alone.  I have a home office, I read and think and write alone, and then go speak.  That’s about it.  The conference table is practically a foreign experience for me.  (I did spend more than a few years attending the equivalent of church board meetings – but they frequently felt like mild levels of inquisitions, not idea generating laboratories).

I suspect that I am not the only one.  The number of independent workers is growing.  And though we can network with gusto, attending networking events is not the same as the daily cross-pollination that is described in this book as so very valuable.

There is much being written about the USA slipping down the innovation rankings on the world stage.  “The United States is losing its distinction as an innovation leader,” was the conclusion in The Innovation Imperative in Manufacturing:  How the United States Can Restore Its Edge.  (read the report here).

And there is much being written about the increasing number of “independent workers.”  Here is an excerpt from Why Is Washington Ignoring the Freelance Economy?, from The Atlantic.  Here’s a key excerpt:

The data speak for itself: between 1995 and 2005 (i.e. before the recession), the number of independent workers in this country grew by 27 percent. In New York City alone, from 1975 to 2007 (again, pre-recession), 2/3 of job growth was due to self-employment. And let’s look at Nebraska: the state boasts among the lowest unemployment rates in the country (4.8%!) by retaining a diverse employment pool with significant numbers of independent workers.

Thus, more and more people are working alone.  And though there are many associated problems (health care; benefits…), there may be a “hidden” problem that is as great as any other.  Does the independent worker face an innovation deficit?

More people working alone.  Fewer conference tables.  A decline in innovation.  I wonder — is there a connection?

 

Monday, November 29, 2010 Posted by | Randy's blog entries | , , , , , , , , , | Leave a Comment

How to Engineer Bridges for Women

Joanne Cleaver

Here is an article written by Joanne Cleaver for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here.

*     *     *

In most doctoral programs in engineering and the physical sciences, you can count the number of women on one hand. With one finger, even.

While the National Science Foundation and its cohorts labor mightily on big-picture solutions, one breakout project has just delivered a set of tools useful for all women in male-dominated fields.

CareerWise aims to equip women with context and practical strategies for dealing with everyday annoyances, says Bianca Bernstein, the Principal Investigator for the Careerwise Research Program. (She’s also a psychologist, for for purposes of this project, gets a CSI-like title.)

It will take a long, long, long time for programs to change the embedded cultures that not only channel more men into these categories but perpetuate the cultures that many women find inhospitable.  Officially, everybody wants more women in these programs. But then they run into situations like that faced by one working mom: she walked into an evening classroom only to be asked by the professor, in front of the group, if she shouldn’t be home feeding dinner to her kids.

“My interest as a psychologist is that, while the big picture changes, things still happen to individual women that create obstacles on a moment by moment basis,” Bernstein told me in an interview yesterday. “We wanted to see if we could develop something that would provide a resource to women so they can learn how to react better in the moment and also to prepare them for the future, given that the assumption that whatever is unpleasant will likely follow them into the future. ”

Here’s what she figured out that is useful for most workplaces:  the stories of women’s experiences help women currently facing career challenges and their bosses.

Women’s stories, told through first-person videos, are a central component of CareerWise. The intention is that women entering the sciences, or wondering if it is worthwhile to hang in there in an uncomfortable, tiresome environment, will glean useful strategies and also absorb the message that they are not alone – present circumstances notwithstanding.

But Bernstein has found that professors, program leaders and department heads find these videos an eye-opener, too.  They often don’t know what they don’t know. When they hear the first-hand stories of women in programs like theirs, and recognize the culture and characteristics of their own departments in those stories, they suddenly get it.

This is a new twist on the very tired concept of diversity training, which is so hackneyed it has become a self-parody. Why not let women speak for themselves? Their experiences are powerful in the first person.

Narrative documentary is more powerful than a lecture. Personal testimony is always more compelling than yet another set of rules.

*     *     *

Since 1981, Joanne Cleaver has been reporting on all aspects of business for national and regional newspapers, magazines and websites. Numerous magazine and industry “best employers for women” lists use the equity index she developed to rank companies according to the presence (or not) of women in their executive ranks. She also leads the research firm Wilson-Taylor Associates, Inc., where her team measures and supports the advancement of women in accounting, cable, finance and other industries. Yes, she has an opinion: that when women fully engage in all business operations, companies will make more money in more ways.

Monday, November 29, 2010 Posted by | Bob's blog entries | , , , , , , , , , | Leave a Comment

Steve Denning’s alternative to hierarchy or anarchy: dynamic linking

Here is an exceptionally thoughtful and thought-provoking commentary by Steve Denning.  I urge you to check out the resources at his website by clicking here.

*     *     *

Steve Denning

A pervasive idea in management theology today is that there are only two alternatives: hierarchy or anarchy. We don’t want anarchy. So we are stuck with hierarchy. It’s not pleasant. It’s not fun. But that’s the only way to run an efficient organization.

See for example, a recent post at the Leadership Lab. “A healthy and flexible hierarchy that helps the mission of the organization is better than an unhealthy ‘boundaryless’ organization. No one wants to work in an organization where no decisions get made.”

In effect: “Shut up and go back to your cubicle!”

This kind of anachronistic thinking leads to very bad results in the modern workplace. First, hierarchy is good for making decisions but it is inflexible and unresponsive. And in today’s rapidly changing marketplace, agility is critical. Secondly, in knowledge work, a hierarchical mode of making decisions leads to decisions made by people who often don’t understand the implications of what they are deciding, and is inherently demotivating. And in knowledge work, motivation is the key to productivity. Thirdly, hierarchies are not good at innovating because there is a preoccupation with preserving the hierarchy ahead of all else. Finally, hierarchy isn’t good at innovating in a world in which innovation is critical.

Saying that hierarchies are needed is like arguing for smoking cigarettes. Hierarchies are a harmful habit that we need to break. We may be addicted to them, so that breaking the habit is hard, but the way forward is clear.

The reality is that there is another way. One can mesh the efforts of autonomous teams of knowledge workers who have the agility to innovate and meet the shifting needs of clients while also achieving disciplined execution. It requires a set of measures that might be called “dynamic linking”. The method began in automotive design in Japan and has been developed most fully in software development with approaches known as “Agile” or “Scrum”.

“Dynamic linking” means that (a) the work is done in short cycles; (b) the management sets the goals of work in the cycle, based on what is known about what might delight the client; (c) decisions about how the work should be carried out to achieve those goals are largely the responsibility of those doing the work; (d) progress is measured (to the extent possible) by direct client feedback. The most complete articulation of the practices of dynamic linkage in software development are set out in Mike Cohn’s Succeeding with Agile: Software Development Using Scrum , and as applied to general management in The Leader’s Guide to Radical Management.

As The Power of Pull points out, one proceeds “by setting things up in short, consecutive waves of effort, iterations that foster deep, trust-based relationships among the participants… Knowledge begins to flow and team begins to learn, innovate and perform better and faster.… Rather than trying to specify the activities in the processes in great detail.., specify what they want to come out of the process, providing more space for individual participants to experiment, improvise and innovate.”

It’s not hierarchy and it’s not anarchy. It gets the best of all worlds. It has the decisiveness of a hierarchy but without its inflexibility, its rigidity and its tendency to demotivate workers and frustrate customers. It creates an environment that is radically more productive for the organization, more congenial to innovation, and more satisfying both for those doing the work and those for whom the work is done.

It’s been implemented for over fifteen years in organizations large and small with great success. It’s discussed in detail in chapters 6 and 7 of The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century, along with the specific practices needed to make it operational.

Worth a try.

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William Rosen: An interview by Bob Morris, Part One

William Rosen

This is the first of a two-part interview of William Rosen who is an historian and writer as well as the author of the award-winning history Justinian’s Flea: Plague, Empire, and the Birth of Europe and the recently published The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention. Previously, he was an editor and publisher at Macmillan, Simon & Schuster, and the Free Press for nearly twenty-five years. He lives in Princeton, New Jersey.

Morris: Why do you think that steam power is “the most powerful idea in the world”?

Rosen: The word “powerful” has a bit of a double meaning.  Steam wasn’t just the first technology for doing work that didn’t depend on either muscle, wind, or water – which, before the 18th century, were the only choices on offer for all of human history – but it was possible only because of an even more powerful (or, at least, consequential) idea: the recognition that ideas, in the form of legally protected patents, were themselves a kind of property

Morris: As you explain in the book, steam power can be traced back to the first century A.D. Why did it take so long (more than 1700 years) to develop engines to use that source of power?

Rosen: Steam engines, in the form of simple turbines used to operate toys and entertainments, date back to at least the 1st century AD.  But transforming these amusements into something truly useful demanded a whole series of cultural, legal, and scientific developments, of which the most significant – OK: the most powerful – was the idea that inventors could benefit from the use of their inventions by others.

Morris: You cite T.S. Ashton’s short but indispensable history of the Industrial Revolution: “About 1760, a wave of gadgets swept over England.” You characterize steam power as the “hub” of all this activity. Please explain.

Rosen: The steam engine was reflexive, in a way that, for example, waterwheels were not.  The first steam engines ran on coal – they still do – but they were originally built to pump the water out of the coal mines that provided their own fuel.  By increasing the availability of coal, coal-powered engines became useful for other activities; coal, in the form of coke, was central to the growth of Britain’s iron foundries, which were built to supply the boilers for the steam engines that operated forges and blast furnaces. The first working steam locomotives were built to carry cotton, which traveled to the British Isles on steamships, and was spun into cloth by steam-powered mills.

Morris: Was there only one Industrial Revolution? Please explain.

Rosen: Many, probably most, histories, tend to distinguish between the “first” Industrial Revolution, which is conventionally dated from 1760 to 1820, and a second, beginning in the last quarter of the 19th century.   However, the distinction is not only artificial (the 1760-1820 dates, for example, derive from an 1878 lecture in which the term first appeared…but since the ostensible subject of that lecture was the reign of George III, the dates of his time on the throne got conflated with the “industrial revolution”) but the opposite of enlightening.  If, as I believe, the revolutionary character of the Industrial Revolution is that it marks the first sustained era of technological improvement in human history, then we’re still living in it today.

Morris: Was the Industrial Revolution in fact a revolution or a period of industrial evolution?

Rosen: The terms aren’t really mutually exclusive. I’m temperamentally cautious about applying the principles of Darwinian evolution by natural selection to anything but the biological world, but if you buy the notion, popularized by Niles Eldredge and the late Stephen Jay Gould, that evolution is really long periods of relative stasis interrupted by moments of dramatic change – “punctuated equilibrium” as it is known – then the Industrial Revolution is, by any measure, a revolutionary moment in a very long evolutionary history.

Morris: However the rapid growth and expansion of industrialization in the 19th century is characterized`, why did English-speaking people play such a major role?

Rosen: There are literally hundreds of different explanations for the preeminence of the “Anglosphere” (essentially Britain and America) in the history of industrialization, from the geographic (easy access to coal; navigable rivers) to the cultural (the greater “industriousness” of northern European Protestantism as opposed to southern European Catholicism, or Asian Confucianism) to the demographic (because of primogeniture, the propensity of the younger sons of England’s propertied classes to percolate downward to the artisan world, bringing good bourgeois values with them).  None of them seems as persuasive as the development in Britain of a legal system that recognized the property rights of inventors in their inventions, thus offering them a powerful and enduring incentive not merely to create their own inventions, but to improve upon and compete with the inventions of others.

Morris: Although your book has been described as a “biography of a single invention,” my own opinion is that – invoking a metaphor or two — you explore a “galaxy” of inventions rather than only one “star.” Is that a fair assessment?

Rosen: You’ve caught me.  The first working steam engines, it turns out, weren’t single inventions at all.  They were, instead, as you point out, entire galaxies of inventions small and large: not just the headline creations like James Watt’s separate condenser, but linkages, valves, governors, boilers, cams, gears, and dozens more.  Moreover, the engines were used to drive the machinery of the world’s first factories — mills for turning grain into flour, and cotton into yarn (and to weave that yarn into cloth) – which inspired still more inventions.  They demanded of the iron industry inventions like puddling furnaces, iron lathes, and boring machines.  And all of these depended on a family of other inventions: an entire world of instruments for precision measurement.

Morris: Here’s a follow-up question. What are “spillovers” and what is their relevance to the development of machines to produce steam power?

Rosen: The term is from Alfred Marshall, the economist who coined the term in the 1890s.  Marshall hypothesized that his century’s unprecedented economic growth was due to a whole truckload of innovations whose benefits “spilled over” into the national economy soon after they had enriched the “personal” economy of their creators.  This is one of the ways of understanding the bargain inherent in a patent system:  An inventor can benefit from a valuable and novel idea (like a new kind of gear) for a given amount of time – the original British and American patents lasted fourteen years – after which it became public property.  In fact, the benefits of the first steam engine innovations started spilling over long before fourteen years passed, since inventors were still able to examine and attempt to outdo them even during the patent term.

*     *     *

To read the complete interview, please click here.

You are also invited to check out several videos of William Rosen by clicking here.

Sunday, November 28, 2010 Posted by | Bob's blog entries | , , , , , , , , | 1 Comment

A Quote for the Day – “Reading is Unsurpassed” (from Steven Johnson, Where Good Ideas Come From)

Good ideas come from everywhere – from  “elsewhere” – over the long haul, in “slow hunch” ways.  So says Steven Johnson, in Where Good Ideas Come From:  The Natural History of Innovation. But here is one place they come from, and here is our quote for the day:

Reading remains an unsurpassed vehicle for the transmission of interesting new ideas and perspectives.

(I am presenting my synopsis of this terrific book this Friday, December 3, at the First Friday Book Synopsis, in Dallas.  Register here).

 

Sunday, November 28, 2010 Posted by | Randy's blog entries | , , | 1 Comment

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