The most effective networker I have ever known
I have just re-read The 29% Solution: 52 Weekly Networking Strategies, written by Ivan R. Misner with Michelle R. Donovan. [Please click here.] The title refers to the approximate percentage of people who are connected with everyone else in the world by no more than six degrees of separation, a concept introduced by Stanley Milgram many years ago. [Please click here.] I think highly of Misner’s book and as I re-read it, I reflected back on those I consider to be (far and away) the most effective networkers I have observed in action.
One is a senior executive (near retirement) in a local agency that represents one of the five largest insurance companies. (Let’s call him Dave.) He has been #1 in volume and profits for more than 20 years. He has two (and only two) networking innovations. One is a corporate business card that he modified to include “Please call me if you ever need my help.” The other is Dave’s custom of giving one of his cards to every person he encounters, no matter where. In elevators, for example. Dave sometimes goes up and down in elevators in the tallest office buildings in downtown Dallas during the lunch hour. “Hi, my name is Dave. I’d sure be honored if you accept my card.” Also, in restrooms, restaurants, and barbershops; waiting in line to see a film; at grandchildren’s games, etc.
Dave once told me that the best salespeople are like those who, over time, create a garden filled with beautiful flowers. “It takes lots of time and lots of patience and lots of special care.”
Here are Dave’s core concepts:
1. Every person you already know and every person you meet by chance is special. Make them feel that way.
2. Offer your card to every stranger you meet, except in church and at funerals.
3. At any one time, at least some of those who have your card – or someone they know — will need your help.
4. Learn what you need to know to become a referral source for others.
5. Help them to understand what they need to know to become a referral source for you.
6. It is a special privilege to help other people.
7. Never miss an opportunity to say “Thank you.” NEVER.
A Quote for the Day from James Surowiecki – on Customer Service
Are You Being Served? is a really good article on the abysmal state of customer service, from James Surowiecki, from The New Yorker. Here is the closing paragraph:
The real problem may be that companies have a roving eye: they’re always more interested in the customers they don’t have. So they pour money into sales and marketing to lure new customers while giving their existing ones short shrift, in an effort to minimize costs and maximize revenue. The consultant Lior Arussy calls this the “efficient relationship paradox”: it’s only once you’ve actually become a customer that companies put efficiency ahead of attention, with the result that a company’s current customers are often the ones who experience its worst service. Economically, this makes little sense; it’s more expensive to acquire a new customer than to hold on to an old one, and, these days, annoyed customers are quick to take their business elsewhere. But, because most companies are set up to focus on the first sale rather than on all the ones that might follow, they end up devoting all their energies to courting us, promising wonderful products and excellent service. Then, once they’ve got us, their attention wanders—and Dave Carroll’s guitar gets tossed across the tarmac.
Our Future Depends on…Creativity – Insight & Challenge from Richard Florida
I am deep into The Great Reset by Richard Florida, which I am presenting this Friday at the First Friday Book Synopsis. I am thinking, pondering, and wondering just what the future after the current Great Reset will be like.
Mr. Florida is chronicling his “predictions” on the Atlantic site. (See the list of topics here – they are worth reading). Here is a paragraph from one of his recent posts, Where the Creative Class Jobs Will Be:
At bottom, a jobs strategy needs to start from a fundamental principle: That each and every human being is creative and that we can only grow, develop, and prosper by harnessing the full creativity of each of us. For the first time in history, future economic development requires further human development. This means develop a strategy to nurture creativity across the board – on the farm, in the factory, and in offices, shops, non-profits, and a full gamut of service class work, as well as within the creative class. Our future depends on it.
“future economic development requires further human development.” Reading, thinking, learning in every way possible – this may be the only path to a prosperous tomorrow. We call the folks who gather at the First Friday Book Synopsis a community of learners – because life-long learning is now a job and life skill that is no longer optional.
Topgrading: A Book Review by Bob Morris
Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People, Revised and Updated Edition
Bradford D. Smart
Portfolio/Penguin Group (2005)
Smart formulated what he calls the Chronological In-Depth Structured (CIDS) interview approach. After studying 4,000 managers in relation to (on average) ten different jobs per manager, he arrived at a number of conclusions. They serve as the core material of this book in which he explains how both companies and individuals can gain and then hold a competitive advantage which Peter Drucker identifies as follows: “The ability to make good decisions regarding people represents one of the last reliable sources of competitive advantage, since very few organizations are very good at it.” As Smart carefully explains, topgrading is the practice of packing any team with A players and clearing out the C players. “A player is defined as the top 10 percent of talent available at all salary levels — best of class. With this radical definition, you are not a topgrader until your team consists of all A players. Period.” Those who read this book and then apply the principles, strategies, and tactics which Smart recommends will be well-prepared to (a) hire only A players or those almost certain to become one and (b) those who are or wish to become A players and need expert guidance to achieve that objective.
For me, the most stunning revelations in the book are found on page 50, in Figure 3.2, “Cost of Miss-Hire Study Results.” According to the results of Smart’s research study of more than 50 corporations, the sum of costs of a mis-hire (on average) are as follows:
Base salary Less than $100,000: 14 times salary
Base Salary $100,000-250,000: 28 times salary
All Salaries: 24 times salary
Now go back and re-read those statistics while keeping in mind that, for various reasons that Smart briefly explains, “the numbers are probably conservative.” Even if, in fact, Smart is wrong and you cut the multiples in half, the total costs are still substantial…and genuine cause for concern and especially, for caution.
Organizing his material within two Parts (one for companies, another for individuals), Smart offers a cohesive and comprehensive narrative within which he includes all manner of graphic illustrations as well as a number of exercises and questionnaires which enable both those who hire and those who are candidates to understand what topgrading is, what the CIDS interview approach is and how to derive the greatest benefits from it.Organizing his material within two Parts (one for companies, another for individuals), Smart offers a cohesive and comprehensive narrative within which he includes all manner of graphic illustrations as well as a number of exercises and questionnaires which enable both those who hire and those who are candidates to understand what topgrading is, what the CIDS interview approach is and how to derive the greatest benefits from it.
Most important of all), Smart explains how to achieve what Jim Collins describes so well in his most recently published book: the good to companies “…first got the right people on the bus, the wrong people off the bus, and the right people in the right seats — and then they figured out where to drive it. The old adage ‘People are the most important asset’ turned out to be wrong. People are not [italics] your most important asset. The right [italics] people are.” Presumably Smart would agree that the right people share the same values and, together, sustain their organization’s commitment to those values. If involved in their organization’s recruiting and interviewing process, as they should be, they will help to ensure that the right people will be hired (i.e. allowed on the “bus”). Obviously it is important to get talent and task in proper alignment. It is equally important to keep an organization’s values in proper alignment with its objective(s). Although Collins does not use the term, the good to great companies he discusses are all topgraders.
The reader will especially appreciate having the information provided by Smart in (count `em) seven appendices: CIDS Interview Guide, Career History Form, In-Depth Reference-Check Guide, Interview Feedback Form, Sample Competencies — Management, and Sample Competencies — Wm. M. Mercer. Here in a single volume is about all anyone needs to know and have inorder to understand what topgrading is, how it works, and why it will probably be essential to those who hire as well as to those whom they consider.
Lest there be any misunderstanding by anyone reading this review, I want to point out that any organization (regardless of size or nature) can be a topgrader and that is even more important to smaller organizations with limited resources. Why? Because the cost of a miss-hire could be catastrophic, not only in terms of total compensation but also in terms of mistakes, failures, alienated customers, lost business, wasted opportunities, and disruption of the workplace. Some may respond, “I cannot afford to hire all A players even if I could find them!” On Smart’s behalf, I presume to reply that no organization can afford NOT to hire only A players or high-potentials who, with proper development and supervision, can become A players.
The 7 Hidden Reasons Employees Leave: A Book Review by Bob Morris
The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It’s Too Late
Leigh Branham
AMACOM (2005)
In Topgrading: How Leading Companies Win by Hiring, Coaching and Keeping the Best People, Bradford D. Smart explains why the average cost of a mis-hire is 24 times the annual salary. (That’s right: 24 times the annual salary.) Even if you cut that multiple in half, the average cost would still be substantial…and serious cause for concern and especially, for caution. Whatever the average cost of losing a highly-valued employee would be, it must certainly be substantial.
This book is based on a wealth of research conducted by or in collaboration with the Saratoga Institute. The observations and conclusions which Branham shares are wholly consistent with what has been revealed by countless other research studies. According to Branham, there are four fundamental human needs. If one or more are not being met, an employee becomes dissatisfied, less productive, perhaps disruptive, and usually leaves. These needs are for trust and hope as well as for feeling a sense of worth and of having competence. No news there.
This book’s value is derived from what Branham has to say about seven less obvious (if not “hidden”) needs. He focuses on several “subtle signs” by which to identify them and then suggests how to take appropriate action before it is too late. For example, Reason #1: the job or workplace was not as expected. Whose fault is that? Could be those involved in the interview/hiring process who over-sold the job; could be the person hired. Perhaps blame must be shared by everyone directly involved. In any event, Branham explains HOW to recognize the warning signs of unmet expectations, identifies obstacles to meeting mutual expectations, and suggests eight specific “engagement practices” for matching mutual expectations. Branham also devotes an entire chapter to each of the other six reasons, followed by two appendices, each of which all by itself is well worth the cost of this book. Appendix A offers a “Summary Checklist of Employer-of-Choice Engagement Practices”; Appendix B offers “Guidelines and Considerations for Exit Interviewing/Surveying and Turnover Analysis.”
Experts on employee relations agree with experts on customer relations that feeling appreciated is ranked among the three most important attributes, with compensation and cost ranked anywhere from 9th to 12th. If the research studies are reliable (and I believe they are), what they indicate is that the best employees and the best customers “leave” for the same “hidden reasons” which Branham examines in this book. If your organization is experiencing such losses, this is a book that should be read and then re-read ASAP. However, Branham’s book is essentially worthless if appropriate actions are not then taken immediately. Perhaps policies and procedures need to be revised. Perhaps feedback surveys need to be conducted. Perhaps there are communication problems to be solved. Branham can help each reader to measure the nature and extent of what must be done. Marshall Goldsmith asserts, “What got you here won’t get you there.” I take it a step further: “Those who got you here may not be available to get you there.”



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