E-Mail Can Be A Great Source Of Confusion, and Frustration - We Can Help

(note:  seldom do I write overt “commercials” on this blog.  Here is one.  It may be worth your time).

As journalists, when we start to read successive reports that come up with similar conclusions, we call it a story.  When the results are this conclusive and this notable we may even call it a headline.
Claire Shipman and Katty Kay, Womenomics:  Write Your Own Rules for Success

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You should consider hiring us (Creative Communication Network) to conduct a business writing workshop in your company.  Really.

Here’s the headline.

E-Mail Can Be A Great Source Of Confusion, and Frustration.

Everybody is having trouble handling e-mail. They spend too much time reading it, and way too much time writing and then re-writing it — and then with many e-mails they receive, they spend too much time deciphering them, trying to understand the writer’s point.

It is time consuming, and frustrating.

Well, my colleague Karl Krayer has created a terrific and incredibly useful/valuable business writing workshop.  He teaches the principles in workshop format, and then we provide one-on-one coaching to individuals, critiquing their actual e-mails, and helping them write using the format we teach.

The format requires a half-day workshop, and a 30-minute coaching session later in the day with each individual from the morning workshop.  (Karl leads the workshop – we both provide the individual coaching sessions).

We have done this in a number of large companies, and what prompted this post was this report from our most recent experience.  This is a company that is seeing tangible results as more and more of their people receive this training, and more importantly, now write their e-mails using the principles we teach.  Here is what the company’s Manager of Training & Development had to say:

Thank you so much for delivering the fourth Business Writing Workshop this past week.

Feedback sheets from the participants have some of the highest scores we have seen in recent memory for a training activity. In speaking with participants, it is clear they enjoyed the class and learned valuable writing skills. The only criticism was that the class itself was too short!

I appreciate your taking us on as a client. The Model is now beginning to be discussed amongst at least a segment of our employee population. I use it, my team uses it, and we discuss it when creating e-mails and communication that we send to our client base. And now, our client base is embracing it.

I look forward to the next two scheduled sessions. The July session already has a waiting list and the November session is nearly fully subscribed. Word of mouth about this workshop is now helping to create a critical mass of interested participants.

This approach really does help people learn to write clear, easy to understand, to-the-point e-mails.  And this can be an incredible time saver.  Just consider how many e-mails are not clear, thus communication has to be deciphered, clarified.  The time wasted from unclear e-mails adds up in a hurry.

Contact Karl to schedule one of these business writing workshops in your company.  It will be worth your time and investment.  (Call Karl Krayer at (972) 601-1537 for details).

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