When is the best time of day to buy shoes?

That is one of several hundred questions that Mark Di Vincenzo answers in Buy Ketchup in May and Fly at Noon: A Guide to the Best Time to Buy This, Do That, and Go There, published by Harper in 2009.

“Late afternoon. That’s when your feet have swelled and are at their largest size. Buying shoes in the late-afternoon means they’ll fit just fine in the morning when your feet are at their smallest. But more importantly, it means they’ll fit after a full day of being on your feet when you need them to be most comfortable. Shopping tip: Your feet look like they’re the same size, but chances are one is slightly larger than the other. So when you try on shoes, buy the size that fits the larger foot the best. Did you know? Feet can increase in size as you get older. They’re not growing, but tendons and ligaments often get stretched over time. If you haven’t bought shoes in a while, have your feet measured first.”

In fact, have them measured first, period.

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Mark Di Vincenzo was a journalist for 24 years before launching Business Writers Group, a company that completes writing assignments of various kinds for its corporate clients.

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