You Really Can’t out-Apple Apple: wisdom from the ReWork guys

News item:  Microsoft will not be building their “it was going to be amazing” Courier tablet.  Read about it in this article, Microsoft Kills ‘Courier’ Tablet (with Update: New reports from Hewlett Packard suggest that HP has scrapped the HP Slate, a tablet unveiled by Microsoft CEO Steve Ballmer earlier this year).

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ReWork has a very simple piece of advice.  Don’t try to out-Apple Apple.  Here’s the quote:

Focus on competitors too much and you wind up diluting your own vision…  You becomes reactionary instead of visionary.  You wind up offering your competitor’s products with a different coat of paint.

If you’re planning to build “the iPod killer” or “the next Pokeman,” you’re already dead…  You’re not going to out-Apple Apple.  They’re defining the rules of the game.  And you can’t beat someone who’s making the rules.  You need to redefine the rules, not just build something better.

If you’re just going to be like everybody else, why are you even doing this?  If you merely replicate competitors, there’s no point to your existence.

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