It’s been a bad week in the Mayeux household. Two nights ago, I drove my wife’s car. That evening, it would not start. I broke the battery! Then, I washed a load of clothes. The washing machine would not spin. I broke the washing machine! And then, I used my hair dryer. I broke the hair dryer (it just quit working!) Yes, I am jinxed — at least this week. Don’t let me anywhere near any piece of machinery you own!
Well, we bought a new battery. And we had another hair dryer. And, we called the Sears repair number, and a repair man came to fix our washing machine. It took him about…3 seonds to figure out the problem, and on top of the flat fee, it was only a little more money, for one replacement part, to get it working. I marveled at his instantaneous diagnosis. I asked him how long he had being doing this. He said about 24 years. He knew what to look for, he found it, and he know how to fix it. He provided a perfect example of a person with expertise.
Well, I don’t know any machine that well. But I got to thinking — I do know one thing almost that well, and what I don’t know, my blogging team members do know (especially Bob Morris, who has reviewed over 1900 books for Amazon.com, and other sites). Here’s what I know: if you name a business issue, I (and my colleagues) know a book — usually, the best book — to help you with that issue. And if you read our blog long enough, you will see plenty of titles that offer a great deal about the most pressing business issues that you are likely to face.
By the way, you might want to check out this post:
Build Your Own Strategic Reading Plan — or, How Should You Pick Which Business Book(s) to Read?
There are two great challenges to face on the path to business success. They are:
Challenge #1 – Getting Started.
Challenge #2 – Finishing what you start.
There are mountains of projects/ideas that got started, and were never finished. There are other mountains of projects/ideas that never got off the ground. (I have about a dozen really good books in me that I never have actually started. I suspect you know the feeling…)
So, to achieve business success, you have to successfully face this simple yet difficult challenge: getting started. Here’s what Guy Kawasaki said about it in his book The Art of the Start: The Time-Tested, Battle Hardened Guide for Anyone Starting Anything.
Talk and bravado are cheap. Saying you’re willing do something doesn’t mean that you will do it.
The hardest thing about getting started is getting started.
So – what are you waiting for? What do you need to start? Now, get started!
And after you have actually started, you can then focus on finishing.