First Friday Book Synopsis

"…like CliffNotes on steroids…"

A Jobless Recovery and a Slip Down Maslow’s Hierarchy

The message seems to be clear, and oft repeated.  We are in a “jobless recovery.”  I read and hear from all sorts of sources that jobs are scarce, especially the good jobs are scarce, and insecurity is the defining characteristic of the era.

a little wisdom for companies in better times...

a little wisdom for companies in better times...

Not too long ago, it seemed like there were plenty of jobs to go around, and people like Geoff Colvin could describe how workers could be “picky.”  Here’s a passage from his book Talent Is Overrated — What Really Separates World-Class Performers from Everybody Else:

Today’s best young employees, the ones on whom future success will depend, are demanding that employers help make them better performers…  Organizations are finding that the advantages of building a big reputation for developing people are even greater than they may have thought.  Such a reputation grants these companies a “first-pick advantage,” an edge in attracting the cream of college and business-school students.
Understand that each person in the organization is not just doing a job, but is also being stretched and grown.

This is true, of course – in an ideal world.  People want jobs that stretch them, train them, help them develop into what they could be with such attention given to future building.

But this is not such an ideal world. “Panic” seems to be the response to the uncertainty.  And everyone and anyone with a job wants to keep it, whether it is “helping them become better performers” or not.  The uncertainty is too…  uncertain.

To borrow just the title from Michael Lewis, Panic:  The Story of Financial Insanity, insanity underlies our uncertainty.

So, I was thinking about all this, and realized that there is a simple way to grasp and explain what has happened.  And it is demonstrated in the always reliable Maslow’s hierarchy of human needs.  You remember the hierarchy:

maslow1

Well, I think it is obvious we have slipped down a notch or two.  While just a brief time ago we were a nation looking for self-esteem and self-actualization in our work, we may be back down to physiological needs and safety needs.  We need to pay the bills and survive this jobless recovery, and self-actualization will have to wait a while.

Personally, I wish we had a job-filled recovery.  What about you?

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Update:

Doug Caldwell, a regular participant at the First Friday Book Synopsis, linked to this post on his blog, and points us to this not-so-encouraging article about the duration of this jobless recovery: Wait Until 2017 Before Job Market Recovers, Report Says.  Here’s what Doug said to do before you read this article:
If you are in a good mood or have had several adult beverages you can read this blog post sitting down that employment won’t be ‘normal’ until 2017.


Wednesday, September 30, 2009 Posted by | Randy's blog entries | , , , , , , , | 1 Comment

Book Review: SuperCorp

SuperCorpSuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
Rosabeth Moss Kanter
Crown Business (2009)

Becoming a “SuperCorp” (however defined), especially in the current economy, is an admirable achievement but does not necessarily ensure a permanent position. The vanguard companies Kanter examines in this book include Banco Real, CEMEX, IBM, ICICI Bank, Omron, Procter & Gamble, Publicis Groupe, and Shirshan Bank. All of them have been literally “in the forefront of an action, an example of change to come” in terms of both social purpose and profitable enterprise, not either/or. To a much greater extend than ever before, Kanter provides within her lively narrative reader-friendly check lists that facilitate, indeed expedite frequent review of key points later. For example:

• Four general forces to which vanguard companies respond (Pages 46-47)
• Six advantages created with strategic use of values and principles (58-60)
• Five advantages when social purpose is at the forefront (111-113)
• Nine tenets of innovation initiatives that make a difference (211-212)
• Seven guidelines that summarize vanguard practices (231-232)
• “Ten Things That Anyone Can Do to Be in a Vanguard” (259-260)
• Five characteristics of vanguard leadership (261-262)

Unlike most other business books whose authors heavily rely on lists of hollow bullet points, Kanter’s checklists include detailed annotations. However different they may be in most other respects, all of the CEOs of vanguard companies she discusses in this book – Fabio Barbosa (Banco Real), Lorenzo Zambrano (CEMEX), Sam Palmisano (IBM), K.V. Kamath (ICICI Bank), Hisao Sakuta (Omron), A.G. Lafley (Procter & Gamble), and Maurice Lévy (Publicis Groupe) — possess highly-developed skills for establishing and nourishing relationships within and (especially) beyond their organization. Their effectiveness is explained by ability to see things in context and understand complex interactions between and among many variables. They have a bias for action and are results-driven when seeking solutions for their own organization as well as for the clients it is privileged to serve. They have what Daniel Goleman correctly describes as “emotional intelligence”: exceptional self-awareness (of weaknesses as well as strengths), empathy, respect for individuality and principled dissent, and a sincere delight in others’ achievements. They are also values-driven, take very seriously their fiduciary responsibilities as a steward of resources, and recognize, indeed embrace a higher calling than merely making money.

In vanguard companies, Kanter points out that competences and capabilities such as these are by no means limited only to CEOs or to executives at the C-level. On the contrary, they can – and should – be developed in everyone throughout the enterprise, at all levels and in all areas. She concedes that the vanguard model “turns organizations upside down and inside out. They become less hierarchical and more driven by flexible networks. They become more open and transparent to the outside world while bringing society and its needs inside. As an ideal and an aspiration, the vanguard model attempts to reconcile contradictions: to be big but human, efficient but innovative, respecting individual differences while seeking common ground, global in thinking but concerned about local communities.”

Given what Kanter characterizes as the “inexorable march of global change,” organizations really have no choice but to adopt and then adapt the vanguard business model. The bad news is that that process will be immensely complicated and very, very difficult to complete. The good news is that it can be done, as the exemplary companies in this book clearly indicate. For these and other reasons, I think that SuperCorp is the most valuable book that Kanter has written thus far.

Wednesday, September 30, 2009 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Interview: Tom Butler-Bowdon

Tom Butler-Bowdon

Tom Butler-Bowdon

The 50 Classics concept is based on Butler-Bowden’s belief that every subject or genre will contain at least 50 books that encapsulate its knowledge and wisdom. By creating a list of those landmark or representative titles, then providing commentaries that note the key points and assess the importance of each work, he hopes that an increased awareness of these key writings will include readers who may not otherwise have known of their existence. The series was introduced with the volume that focuses on the subject of self-help. 50 Self-Help Classics was followed by 50 Success Classics(2004). The third, 50 Spiritual Classics (2005), explores some of the famous writings and authors in personal awakening, and has been translated into ten languages. 50 Psychology Classics was released in 2007 and has been translated into 12 languages. As for Butler-Bowdon, he earned a BA degree in politics and history from the University of Sydney and a Masters degree in International Political Economy from the London School of Economics. He is based in Oxford, UK, and travels frequently to Australia, the United States, and throughout Asia.

Morris: Of all the non-religious works that were composed before (let’s say) the 20th century, which one of them were you most surprised to find is relevant today?

Butler-Bowdon: My personal favourite of the 19th century is Samuel Smiles’s Self-Help, published on the same day as Darwin’s The Origin of the Species in 1859. Smiles was a Scottish doctor cum journalist who had begun giving inspiring talks to working men in the north of England, drawing on many of the Victorian success stories of his time. The book is a wealth of examples of people who beat the odds and did something great with their lives, and although it is dated to the extent that he included almost no women, it is still a brilliant motivational work that deserves a bigger readership today. During his lifetime Smiles was quite famous, and it was said that many homes only had two books: the Bible and Self-Help. It was also the inspiration for Orison Swett Marden, the founder of Success magazine in the US and the author of books like Pushing to The Front.

Morris: To me, “spiritual” has always been an elusive term to define. What did you decide when selecting and then discussing the works in the 50 Spiritual Classics volume?

Butler-Bowdon: First, it was never going to be 50 Religious Classics. I was less interested in famous theologians or works of orthodoxy than whether a book had deeply moved or inspired people, whether it was written five or five hundred years ago. And I wasn’t bothered if some writings would be seen by others as sacrilegious (I wrote about a book on Wicca, for instance) or even a bit ‘trashy’. I was very keen to highlight that this has been a golden era in terms of modern spiritual writing, with books like The Celestine Prophecy, The Power of Now, Conversations With God and The Way of the Peaceful Warrior representing a new canon that lay totally outside established religion. Again, as with the previous 50 Classics books, I wanted to show that, even though many of them had been huge bestsellers, and people’s lives were being changed by these writings, they had not been given due critical recognition.

Having said this, I was also keen to cover many of the famous spiritual writings by authors such as Augustine, Teresa of Avila and Al Ghazzali. I wanted 50 Spiritual to be a treasury of inspiration covering many centuries.

Finally, my aim was to make this a spiritual book for people who don’t necessarily believe in God. The point I make is that, whether or not you believe in a divine entity, there is an unseen order that moves the universe, and that getting in tune with it provides for a magical, purposeful life. You become a vehicle for this force, helping to advance the universe in a positive way.

If you wish to read the complete interview, please contact me at interllect@mindspring.com.

Also, you are invited to check out this Web site:

http://www.Butler-Bowdon.com/

Tuesday, September 29, 2009 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

A Blog for Book Readers and Book Lovers — With Special Emphasis on Business Books

When you come, bring the cloak that I left with Carpus at Troas, and my scrolls, especially the parchments.
(Paul to Timothy, 2 Timothy 4:13)

Nothing sickens me more than the closed door of a library.
and
To a historian libraries are food, shelter, and even muse.
and
Books are the carriers of civilization. Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill.
(Barbara Tuchman)

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Every now and then, I think it is good to remind our readers what this blog is.

Just getting started...

Just getting started...

This is a blog by and for book readers and book lovers.  And I admit that I am one of those book readers/lovers.

We occasionally just reflect on the developments of the day, or offer an opinion or two about different business issus.  And we might occasionally refer to a non-business book or two.  But primarily, this is a blog about business books.

Our blogging team is immersed in business books.

Karl Krayer and I (Randy Mayeux) have presented a minimum of two synopses of business books, each month, for over 11 years.  You name the best seller, and we have probably read it and presented a synopsis of it.  The Tipping Point; Good to Great; The Art of Innovation; Blink; Outliers; The World is Flat; Hot, Flat, and Crowded; Womenomics… – the list is long, and always growing.
Bob Morris is a frequent, frequent reviewer of business books (and a few other books) for Amazon.com, other sites, and for this blog.
And Cheryl Jensen and Sara Smith, after a significant career in the corporate world, now consult with companies, and for this blog they primarily share their insights from books related to women in business issues.
(click on the “meet our blogging team” tab at the top of this page to learn more about each member of our blogging team).

So this blog is a blog where you get the reflections of a pretty good group of book readers and book lovers.  In addition, you can find many of the synopses of business books that Karl and I have presented over the years at our companion web site, with audio + handout, at 15minutebusinessbooks.com.

But primarily, this is a simple little blog.  We talk about ideas – ideas that capture our imagination and make us think — from the best business books we can find.  I hope you find it useful.

———————–

If you live in or near Dallas, check out our monthly gathering the First Friday Book Synopsis, always on the first Friday of the month (except for those rare holiday conflicts, when it moves to the second Friday of the month).  Just click on the home page of this site, and follow the prompts to register.

Tuesday, September 29, 2009 Posted by | Randy's blog entries | , , , , , | Leave a Comment

Uncharitable – a Truly Different Approach for Nonprofits

I present a minimum of two new synopses each month.  One, of course, is a business book for the First Friday Book Synopsis.  The other is a book related to the nonprofit/poverty/social justice arena for the Urban Engagement Book Club sponsored by Central Dallas Ministries.  (Companies and other groups then bring us in for longer versions of these synopses for their groups).

These two worlds occasionally overlap, and I suspect will do so more frequently as more and more people seem to be seeking deeper meaning in their work life, and thus opt for nonprofit careers.

Uncharitable by Dan Pallotta

Uncharitable by Dan Pallotta

Recently, I was asked to prepare a synopsis of the book Uncharitable: How Restraints on Nonprofits Undermine their Potential by Dan Pallotta.  I presented this at the annual gathering for the Conference of Southwest Foundations.  This group consists primarily of people who work for foundations, and the people/family members who set up the foundations themselves.  It is a wonderful group!

Uncharitable is quite a provocative book.  The author is arguing for a whole new way to approach the nonprofit questions.  I mean, a really whole new way.  He writes:

We give money to charity because we do want progress…  Why do things seem to stay pretty much the same?  Why have our cancer charities not found a cure for cancer?  Why have our homeless shelters not solved the problem of homelessness?  Why do children still go hungry on the streets of America?  Why have the pictures of the starving children in Africa not changed in five decades?
Our system of charity doesn’t produce the results we are after because there is a flawed ideology at work.

He states that what we are now doing is simply not reaching the ultimate goal:  actually eliminating problems.

There are some great success stories out there.  Norman Borlaug, father of the Green Revolution, is credited with saving the lives of 1 billion people with his great discoveries/innovations in crop yields, significantly funded by the Rockefeller Foundation.  And vaccines developed by Jonas Salk in 1952 and Albert Sabin in 1962 led to the virtual elimination of polio, a truly crippling disease.

So – success has been achieved in some major areas, and there is much to celebrate.  But there is much more to accomplish.

Dan Pallotta believes that we can do better, and his innovative approach, in his view, would lead to far more actual victories in the battles for better lives for people all across the globe.  Here is his summary of his view in table form (taken directly from his book):

For-Profit Rule Book

Nonprofit Rule Book

Compensate according to value.

No limits on financial incentive.

Effect:  attracts top talent for life

Don’t compensate according to value

Strictly limit the use of financial incentives.

Effect:  discourages top talent.

Buy advertising until the incremental effect is zero.

Effect:  Saturate the market with your offer,

build maximum demand.

Don’t advertise unless the advertising is donated.

Dollars spent on advertising could have gone to the needy.

Effect:  Minimal ability to build demand.

Manage and reward risk.

Effect:  Discover new opportunities for growth.

Don’t take risks.  Donated dollars are earmarked for programs.

Effect:  Discover few opportunities for growth.

Invest in the long-term.

Effect:  Builds long-term value.

Don’t invest in the long-term – must meet short-term “efficiency “ standards.

Effect:  Institutionalizes problems.

Unlimited permission to pay return on investment to attract capital.

Effect:  Trillions of dollars of capital.

No permission to pay return on investment to attract capital.

Effect:  no surplus capital.

(table from page 42)

If you work for a nonprofit, if you contribute to nonprofits, if you follow philanthropy, this book might be one to put on your reading list.  It is not without controversy, but it certainly does stretch the envelope for the way to approach some of the biggest problems facing us.

Tuesday, September 29, 2009 Posted by | Randy's blog entries | , , , , , | Leave a Comment

Book Review: Change or Die

Change or DieChange or Die: The Three Keys To Change At Work And In Life
Alan Deutschman
Harper Paperbacks (2007)

Deutschman asserts that both individuals and organizations are involved in a process of natural selection and will survive the competition only of they can adapt to their environment. According to Charles Darwin, “There is a frequently recurring struggle for existence, and it follows that any being, if it varies however slightly in any manner profitable to itself under the complex conditions of life, will have a better chance of surviving, and thus be naturally selected.” Deutschman seems to believe (and I agree) that the process of evolution can serve as a case study of creative destruction. According to Joseph Schumpeter, it is a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Creative destruction occurs when something new kills something older. For example, personal computers. The industry, led by Microsoft and Intel, destroyed many mainframe computer companies, but in doing so, entrepreneurs created one of the most important inventions of this century. Schumpeter asserts that the “process of creative destruction is the essential fact about capitalism.” Individuals as well as organizations must constantly adapt or they will fall behind and eventually perish.

Deutschman’s main topic in this book is “how to change when change isn’t coming naturally: when the difficulties persist. He identifies and then explains how to use three “keys” to release change from what James O’Toole has so aptly characterized (in Leading Change) as “the ideology of comfort and the tyranny of comfort.” Deutschman calls these keys the “Three Rs”: Relate (i.e. “Your form a new, emotional relationship with a person or community that inspires and sustains hope”), Repeat (i.e. “The new relationship helps you learn, practice, and master the new habits and skills that you need”), and Reframe (i.e. “The new relationship helps you learn new ways of thinking about your situation and your life”). Of special interest and value to me is Deutschman’s brilliant use of case study material that focuses on how people in three quite different categories – heart patients, criminals, and workers – eventually were able to achieve significant changes in how/what they thought, felt, and did. In each instance, there is a central figure who plays a prominent role, such as Dean Ornish who has been trying for three decades to change the health care system in the United States and Mimi Silbert who founded the Delancey Foundation project in 1971 to rehabilitate ex-felons, prostitutes, substance abusers, homeless, and others who have hit bottom. Leaders such as Ornish and Silbert are motivated by knowing that they can enjoy and improve lives right now. “That’s the idea that I’ve tried to convey. I’m not advocating change because it can make your life or your organization better at some distant time in the future. I believe that engaging with people and learning new skills and ideas are among the greatest pleasures of everyday life…So, kind reader, that’s my parting wish for you: Change and thrive!”

Monday, September 28, 2009 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , | Leave a Comment

Book Review: Trade-Off

Trade-OffTrade-Off: The Ever-Present Tension Between Quality and Convenience
Kevin Maney
Broadway Books (2009)

Maney provides in this volume what Jim Collins suggests in the Foreword, a “strategic lens” that “does not in itself give an answer about what you should do, and not do. Rather – and much better – it forces you to engage in a powerful question, from which you derive your own insight and make your own decisions…The power of a strategic concept [such as the one Maney shares] lies first and foremost in giving us a lens and a stimulus for hard thinking and hard choices. The critical question is not its universal truth, but its usefulness. And in this, I think Kevin Maney has extracted a very useful framework.”

According to Maney, how decisions made by business leaders play out in the marketplace “is the key to countless business successes and failures.” That is what he characterizes as “the fidelity swap” and there are five key concepts behind it: fidelity (i.e. the total experience) versus convenience (how easy or difficult it is to get what you want), the tech effect (i.e. technology’s impact on improving both fidelity and convenience), the fidelity “belly” (i.e. “the no-man’s-land of consumer experience”), the fidelity mirage (i.e. that product or company can achieve both high fidelity and high convenience), and super-fidelity or super-convenience (i.e. this defines the “winners” such Apple’s iPhone and Wal-Mart, both of which got to top of one axis or the other…but never attempted to reach both). Maney also identifies two significant additional factors: social accelerants that increase the importance of personal relationships even more and “wrecking ball” moments that occur when a new product or service (e.g. digital cameras in 2000) “smashes” a market sector and creates an entirely new one.

Maney then recalls a conversation with Collins. “He said that there are two ways to get to the top. One is to climb an existing ladder, which can be a bit crowded. The other is to make your own ladder, and put yourself at the top. It’s a twist on the Hedgehog Concept – if you can’t be the best in the existing category, figure out what you can be best at, and create a category that fits.” Few companies achieve and then sustain either High Fidelity or High Convenience. (To the best of my knowledge, no company has ever achieved and then sustained both simultaneously.) Committing to one or the other requires all manner of trade-offs, based on hard thinking to make hard choices. To those now involved in that immensely difficult process, Kevin Maney offers a wealth of valuable information in combination with sound advice. In fact, I presume to suggest that his book is a “must read.”

Monday, September 28, 2009 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , | Leave a Comment

Interview: Karl Krayer

Karl Krayer

Karl Krayer

Krayer received his Ph.D. from the University of Oklahoma, specializing in organizational communication. He then served on the faculties of Auburn and Texas Christian Universities before beginning a ten-year stint with Dr Pepper/Seven Up, Inc., as a training manager. His training and organizational development interventions at Dr Pepper/Seven Up yielded significant results for the corporation in productivity, profitability, and return on investment. His internal consulting efforts were instrumental in leading work reorganization and process improvement changes for the corporation’s Marketing and Marketing Services divisions. Since 1998, Krayer has consulted and facilitated for many other major organizations, including Nokia, Lehigh Hanson, Texas Instruments, TXU Energy, Lucent Technologies, Cadbury Schweppes, Hunt Oil, Citi, YUM! Brands, Shell, Texas Department of Transportation, and Child Health Care Association. Krayer now serves as an Adjunct Faculty member in the University of Dallas Graduate School of Management and is also is the president of Creative Communication Network, a full-service company offering speeches and presentations, training and custom consulting and meeting facilitation for individuals, groups and organizations. His co-authored book, Organizing Change, was published by Jossey-Bass/Pfeiffer in 2003.

Here is a brief excerpt from my interview of Krayer. The complete interview is also available.

Morris: Of all the business books you have taught and discussed thus far, which one do you most enjoy re-reading because, each time, you continue to find something of value that you missed before?

Krayer: I believe that history will place Good to Great as the best business book ever written, perhaps as much for its rigorous methodology and its insightful discoveries. Readers need to remember that this book does not predict success, but rather, report what led certain businesses to success, based upon historical data. I really enjoy the enthusiasm that Jim Collins shared in writing the unexpected findings from his team’s research. I like to re-read those sections so that I can paraphrase them accurately to my audiences.

Morris: Given the recent proliferation of electronic reading devices such as Amazon’s Kindle and Sony’s PRS, has the bound volume become an endangered species?

Krayer: Not in my view. I believe books are also symbols, and people enjoy displaying them in their homes and offices as well as carrying them around to show people what they are reading, as much as they do actually reading them. You can’t do that with these devices. I think that customers who value autographed copies and who travel to book signings to meet the author and receive a signed copy will not tolerate digital signatures sent through e-mail. I think that retail outlets that sell books have more than met the challenge, and have created experiences for customers who will continue to frequent these stores. I have posted detailed explanations of these reasons on our blog at http://ffbsccn.wordpress.comKrayer. Go to Karl’s categories. I welcome your comments if you think I am wrong. Let’s talk about it!

If you wish to read the complete interview, please contact me at interllect@mindspring.com.

Monday, September 28, 2009 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Women in Banking, and Other Careers – (Womenomics seems right on the mark)

Recently, Sue Moore of UBS Financial Services (and a regular at the First Friday Book Synopsis), sent me a link to this excellent article (click on title to read article):

THE 25 MOST POWERFUL WOMEN IN BANKING:  Taking Charge in Turbulent Times.

The article includes a paragraph referencing Womenomics, which I recently presented at the FFBS:  Here’s the paragraph:
In their recent book “Womenomics,” television journalists Katty Kay and Claire Shipman note that up to one-third of professional women take a breather from their careers at some point, and that MBAs are more likely than doctors or lawyers to choose to stay home with their children. The problem with this is crystallized in something Jack Welch said recently at a Society of Human Resources Management conference: that women who choose to get off the executive track are more likely to get passed over for top jobs when they are ready to return. “There are work-life choices, and you make them, and they have consequences,” Welch says.
This is damaging for the individual women, and could have a ripple effect on younger executives, Offereins (Diane Offereins, executive vice president of payment services at Discover Financial Services) fears. “I think it’s important to have women in the senior ranks because they think about hiring and promoting women,” she says.

(Our own Cheryl and Sara blogging team members gently suggested that Jack Welch should consider keeping his opinions to himself from now on.  Read their post, Past Time to Retire, Jack Welchhere).

The article ends with this paragraph about a women who made it (back up) to the top, even after a four year period away from the corporate world:

One interesting newcomer to the rankings is BBVA Compass retail chief Shelaghmichael Brown. Brown was honored for smoothly integrating a string of acquisitions in the Southeast and Southwest. What we didn’t know until we interviewed her was that, after years of moving up the executive ladder, Brown left banking for four years earlier this decade to help her then-teenage sons with their studies. CEOs, boards and Jack Welch take note: Brown is proof that even after an extended hiatus, women can maintain their drive and passion, and pick up where they left off.

What shall we think about all of this?  Last year was the year that women received the majority of degrees at every educational level (Associates, through all Graduate Degrees) in the U.S.  Their preparation, their talent, their skills are simply too important for companies and organizations to cast them aside if they take some time off – even a few years off.  The terrain is changing, and the business practices have to adjust to the new realities.  These women bring too much to the table, and business needs to find a way to let their talents back in when they are ready to return.

To fail to do so is just… what’s the word I’m looking for…  stupid.  It’s bad for people, and it’s bad for business.  It’s dehumanizing.

Monday, September 28, 2009 Posted by | Randy's blog entries | , , , , , , , | 2 Comments

Q 264: What is a phantonym?

Jack Rosenthal

Jack Rosenthal

Jack Rosenthal is president of The New York Times Company Foundation and was an occasional pinch-hitter for William Safire who recently died. In an article published in The Times, he explains that a word “that means the opposite of another is an antonym; a word that looks as if it means one thing but means quite another is called a phantonym, and warrants wariness.”

Here are some examples:

Disinterested is occasionally used as if it means uninterested when in fact the favored definition is unbiased and impartial.

Enervated
, a phantonym of energized, in fact means weakened.

Fortuitous looks like lucky but the word really means happening by chance. It does not mean fortunate.

Penultimate does not mean untraultimate. It derives from the Latin word for almost and means next to last.

Presently does not mean now but in a little while. Currently conveys the intended meaning clearly.

Restive is “a doubly dicey term.” It does not mean restful nor restless; rather, it means stubborn, balky.

Rosenthal notes that the origin of the term out of left field has been traced to when the Chicago Cubs moved to Wrigley Field, and a mental hospital was then built on what had been left field in their previous park. Rosenthal’s son John follows baseball closely, recalling that when a pitcher from Cuba was asked the Spanish word for “fastball,” he answered “el fastball.” On the other hand, the Spanish word for “outfielder” is guardabosque. John Rosenthal points out, “It also means park ranger. I like the notion of three park rangers guarding the outfield from pesky singles, doubles, and forest fires.” Or the occasional mental patient.

Monday, September 28, 2009 Posted by | Bob's blog entries | , , , , , , , , , , | Leave a Comment

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